This S’mores Ice Cream Contains Some of the Most Beautiful Burnt Marshmallows We’ve Ever Seen

February 10, 2020

In the grand scheme of all things cold, creamy, and sweet, there are hundreds of purveyors in Metro Manila that are vying for our attention. They make do with drool-inducing Instagram photos, giving you as many free samples as they could should you catch them in food bazaars, or—in the case of this Up In the Clouds Campfire S’more Ice Cream—they’re just plain delicious.


I remembered I had humongous spoonfuls of this during a shoot at Main Street Restaurant a while back. We may have tried several dishes that day, but I found myself thinking about that ice cream the most—I say this with perhaps a slight bias because I love my dessert, especially my ice cream (more especially in S’mores flavor!!!). I’m telling you now that this cold treat was on my mind as we drove off with me in the backseat, feeling part-sad and part-regretful that I wasn’t able to ask for more.


A friend of mine tipped me that Up in the Clouds had started selling ice cream by the pint, and my heart gave a too-excited flip as I got my hands on that tiny tub of Campfire S’mores ice cream. Opening the lid revealed a cold flurry of thick, creamy vanilla ice cream generously speckled with cinnamon graham crackers and chocolate bits. But I shouldn’t forget to tell you about the marshmallows, as they were the first to greet me upon opening the pint. It was like cradling something as precious as maybe an autographed Backstreet Boys cassette tape in my hands—burnt, toasty marshmallows mimicking those that are spit from the fire during summer camp days. There they were, staring at me, begging me to dip a finger and scoop out the charred, sticky, yet indulgent mess like an impatient child from the plastic pint and into my salivating mouth.


You may think that this is an ice cream all-too-sinful, and the possibility of getting tired of it after a few spoonfuls is inevitable—but allow me to defend this beautiful, blissful pint of ice cream, for it is actually pretty light. You won’t feel the pounds pack on you upon every spoon of it into your mouth. It is, in fact, quite the reverse. Let just put it this way: Up in the Clouds may have gotten their brand name right.


Up in the Clouds Ice Cream is available for PHP 340 a pint at Main Street McKinley, with delivery services available in selected areas in Metro Manila. They also have an awesome Choco Rocky Mountain ice cream and a Cereal Muncher ice cream made with golden cereal ice cream and Honey Stars (!!!). I definitely want to try that soon.

Have you sampled Up in the Clouds Ice Cream? Which one is your favorite? Tell us about it with a comment below!

Mikka Wee Mikka Wee

Mikka Wee is former editor of Pepper.ph and was part of the team until she got whisked away to Singapore in 2016 where she worked in advertising and eventually found herself back in the food industry. She currently does marketing work for two popular Singaporean dessert brands and is a weekly columnist for The Philippine Daily Inquirer’s lifestyle brand, Preen.ph. She has always been crazy about travel, food, and her dog Rocket.

2 comments in this post SHOW

2 responses to “This S’mores Ice Cream Contains Some of the Most Beautiful Burnt Marshmallows We’ve Ever Seen”

  1. Jay Yuki says:

    yum… imagine stuffing yourself w/ this ice cream during the rainy days… PJs on…

  2. Katrina says:

    McKinley Hills is five minutes from my house. Will definitely give this a try! Also, plus points for the Backstreet Boys mention! 🙂

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