Wendy’s, Shakey’s, and San Mig Light Get a Brand MakeoverOctober 8, 2018
- Nico GocoWords
Just recently, Wendy’s, Shakey’s, and the San Mig Light logos all went through a makeover. The changes range from radical alterations to more subtle adjustments. The big question is, do the new designs do justice to these established brands? You decide.
The Shakey’s shield has been a source of comfort for many over the years. From the days when the APO Hiking Society would feature in Shakey’s commercials, to the new ads about great times with the family at Shakey’s, the logo has been a constant beacon for people who have a hankering for pizza, chicken, and mojos.
With the brand do-over though, the logo has changed from this:
The changes are part of a move to update the whole brand. They’ve also gone digital and introduced an for their delivery.
Overall, it does feel that they’re trying to make the brand more fun and current. However, it may not be to the liking of everyone. After all, Shakey’s has always been associated with wholesome family-friendly get-togethers rather than being the hip and trendy spot-of-the-moment.
Wendy’s has always been the far third or fourth in the burger chain hierarchy. We still love it, though, for continuing to clog our arteries with creations such as the Baconator and the Son of Baconator. Unfortunately, the brand has had a tough time lately with a lot of its stores closing up.
Now, it looks like they’re taking a stab at being relevant again. In the new store they have at Glorietta, they’ve changed their logo from this:
The new look is quite perfect. It goes well with the Glorietta’s new makeover. Wendy’s now boasts of a cleaner design. And that freckled girl has grown up some, too. Hopefully, the changes also spill over to better food and service so it can keep on attracting more customers.
3. San Mig Light
If you’ve had a San Mig Light at Boracay or Cebu recently, you may have noticed something different about the bottle. This is the old label, compared with the new one.
The see through label is a bit reminiscent of the old Pale Pilsen bottle, the contents of which could also be seen through the label’s clear spaces.
The label does look a bit odd to me, though, which is fine since it seems to be in the testing phase. It’s understandable if the design is still a little rough around the edges.
The bigger mystery is why San Mig light needed a design change since it’s not suffering through any marketing slump. Who knows, maybe it’s a way to cut down on sticker costs. Whatever the reason, if they don’t mess around with the price and flavor formula too much, San Mig Light will continue to make a killing in the beer market.
So what do you think of the new logos? Let us know in the comments below!