S&R Opens Actual Restaurant Based on Their Popular NY Style PizzasJuly 30, 2014
- Mia MarciWords
S&R Membership Shopping is a supermarket haven for imported and limited-edition goods, snacks, and other products. Their food service corner has become a favorite for their New York style Pizzas, Clam Chowder, Hotdogs, Calzones, Churros, Burgers, Salads and more at reasonable prices, and is a pleasant finishing touch after a few hours in the grocery. A number of customers have made the stop just for their food service, but is it popular enough to serve as a stand-alone eatery? S&R looks to find out with the opening of S&R New York Style Pizza place in Ayala Fairview Terraces.
The eatery is open to the public, but card-carrying S&R members may avail of a 5% discount with their orders. It looks the same without the grocery area, with its signature white walls and blue tables and chairs. The menu is what you’d would find in any S&R food service, but with Southern Fried Chicken only, leaving out S&R’s Roast Chicken. They removed the option for bottomless drinks, but have a selection of coffee on the menu. It really is what one would expect from an S&R eatery, but in an unexpected location.
Ayala Fairview Terraces is the area’s newest mall, having opened just last February, and situated right beside Robinsons Nova Market and across SM Fairview. It clearly aims to cater to a more upscale audience, with shops such as Wellworth Department Store and Old Navy on its roster.
Now the staff has to ask, “Why there?” The first S&R New York Style Pizza Branch is tucked away in Puregold Cubao, but that location makes sense as it also draws the post-grocery crowd.
As of writing there is no indication of a full-fledged S&R Membership Shopping branch to open anywhere near Ayala Fairview Terraces, but is this branch of S&R New York Style Pizza testing ground to see if there’s an audience? Or maybe because it is S&R’s answer to Costco opening a pizza shop in Glorietta?