Sango, The Burger Master, Makes a Comeback on Katipunan AvenueAugust 11, 2019
Last year, Sango! The Burger Master closed the doors of its very first branch in Creekside Mall, Makati. It’s now back with a new store on Katipunan Avenue, Quezon City, set to open officially this August.
Sango was first started in the Philippines by a Japanese expat who also concocted the recipe of its signature Master Sauce.
The Japanese burger franchise was first started in the Philippines by a Japanese expat who also concocted the recipe of its signature Master Sauce. It has changed hands since then, and once had several other branches around Metro Manila, including Ortigas, Shangri-La EDSA Mall, and South Supermarket Alabang.
At the helm of Sango’s revival on Katipunan Avenue are Peejay Yambao and Ninoy Roco, who were fans of the original store in Makati. Sango was put on sale around the time their Makati branch closed, and they jumped at the chance to buy it.
Their fondness for Sango is evident even from the new venue’s interiors, with its bright yellow and green color scheme, a TV playing Japanese television shows, and origami creations lined up on the shelves.
“When Sango first opened, they would give origami to customers as they ordered,” says Roco, “Here what we did was, while you’re waiting we’ll give you a book and a paper so you can make your own origami. If we like your origami, we’ll feature it on our Facebook or Instagram page.”
There’s also of course, the food. Their signature Master Burgers, Master Fries, Yakiniku Rice Burger, and Matcha Azuki Milkshake are still on the menu but there is more to come in the future.
“What we want to do is launch it in phases,” Roco explains, “We’re already developing it [the expanded menu]. There will be ramen and so much more.”
Part of the updated menu will be a line of gourmet burgers, “We’re already planning Wagyu and foie gras…maybe a combination of that in a burger.” says Yambao.
Part of the updated menu will be a line of gourmet burgers, “We’re already planning Wagyu and foie gras…maybe a combination of that in a burger.” says Yambao. They have already started in a way, by tweaking the Yakiniku Rice Burger recipe by using Angus beef.
Katipunan Avenue is a long drive away for those who remember their neighborhood Sango branch, but there are already plans for additional branches. Sango will be back in Makati soon, Yambao confirms. They considered moving it back into its original location in Mile Long, but the area already had something else lined up. Unlike the last attempt to expand under their previous owners, they’re going back to Sango’s roots by being the neighborhood burger joint.
Sango will be back in Makati soon, Yambao confirms.
“It was the best kept secret then,” Roco says, “We want to keep the equity of being the best kept secret in Makati. You might not see us in the malls, but you will see us in the neighborhood.”
For Roco and Yambao, re-opening Sango is more than just having another business, or keeping the flame alive for an old favorite. It will not just be another burger joint. “We always want to be the best at what we do.” Yambao says. They want to be the Philippines’ Mosburger. If they’ll meet that ambition, time can only tell, but they have the sauce and burgers for it.