Rita’s Italian Ice and Frozen Custard is Now in Manila

There are a few words that get me instantly giddy, and “Custard” is one of them. I know—how retarded can I get, right? But anything sweet, thick, and luscious immediately gets me weak in the knees. When word got around that Rita’s Italian Ice from the States was opening in Manila, I was genuinely excited because aside from their smooth water ice, I’m a sucker for frozen custard. It’s like ice cream, sure, but it’s so much thicker since eggs are added to the mix.


Rita’s opened its first Manila store last November 8 at Greenhills Virra Mall (where Haagen-Dazs used to be). Currently in their soft opening stages, they plan to have their grand opening some time in January.


Their Italian Ice is nothing like the ubiquitous shaved ice or snow cones around. The same process used to make ice cream is applied to the Italian Ice-making technique, and the result is a smooth, fluffy, shard-free ice dessert that dissolves into a syrup-like consistency—it’s pretty delicious. Rita’s has a wide selection of Italian Ice to choose from—mostly tangy, fruity flavors such as mango, blue raspberry, and wild cherry. But my favorite is the cotton candy. Perhaps it’s the powder blue color that reminds me of Pixie Dust, and the super-sweet sugar taste brings back so much nostalgia. Paired with some vanilla frozen custard, it’s golden.

Another reason why I know I’m coming back to Rita’s is that you can mix and match their Italian Ice with their Frozen Custards. This is dangerous for a dessert fiend like me because there are so many permutations you can come up with that you might order more than you can actually eat. It’s not necessarily a bad thing, but it will make you want to come back again and again to try out different blends.

Frozen Custard
Misto Shake

You can have straight-up Italian Ice and Frozen Custard, or grab a Gelati, which is a refreshing layered dessert of Italian Ice and Frozen Custard (our pick). A Blendini is their take on a blizzard, where ice, custard, and a mix-in are all blended together. A Misto Shake is a combination of ice and custard, while their version of a milkshake is a guilt-inducing treat that’s super-thick and leaves no room for regrets.

Milkshake and Lemonade

Rita’s Italian Ice is slated to open a few more stores next year, and we can see good things ahead for this new dessert place. Thanks to the Rita’s Italian Ice Team for having us over!

Sundae and Oreo Custard Sandwiches

Have you tried Rita’s Italian Ice? What’s your favorite combination? Tell us with a comment below!

Pepper.ph was invited to feature the above establishment. Therefore, the feature includes no rating whatsoever, which can be influenced or biased.

Rita’s Italian Ice

Address: Unit 115-116, V-Mall, Greenhills Shopping Center, Greenhills, San Juan City
Website: http://www.ritasice.com/
Follow On: Facebook

8 Responses

  1. their classic sundae cone tastes like Mcdo sundae cone but with the price of a Venti Frappucino.

  2. How is frozen custard not like ice cream?

    Ice creams are made with a custard base (some are not and only use cream – but this is not a standard method).

    So ice cream is basically a flavored frozen custard mix.

  3. hi, you might want to consider changing the word “retarded” as it is a slur and offensive to those with real intellectual disabilities. 🙂 x

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