Will Potato Corner Take Over the World Before Jollibee Does?January 2, 2019
- Mikka WeeWords
We all know Potato Corner because it’s been there since the rest of our lives. Okay, I’m kidding. It’s been in the Philippines for more than a decade, but little did we know that this Filipino brand has been going global at the same time.
Potato Corner is a homegrown brand that has been going global.
Unlike most popular food establishments that have been imported from other countries, Potato Corner did the reverse by taking something Filipino and expanding it worldwide. With over 200 locations all over the world, it is highly likely that the Potato Corner spud (his name is Spudster, by the way) could be scoring more popularity points than our favorite local bee.
“Why bother trying to reinvent the wheel when you can just focus on making it better?”
Aside from glamorizing America’s most popular snack through its trademark powdered flavorings, Potato Corner in the States has slightly more options (such as baked potatoes and sweet potato fries and even Chicken Tenders). It diversifies its offerings to meet the on-the-go lifestyle of Americans (and the rest of the world), while providing the same yummy satisfaction they’re known for. Aside from the USA, Potato Corner is also available in Indonesia, Panama, Egypt (!), Syria, Lebanon, and Jordan, among many others.
Reading PotatoCornerUsa.com’s brand page, I noticed that they have been very discreet in mentioning its origin (in fact, it doesn’t mention the Philippines at all!). They do have a number of marketing gigs in the States though, such as a #Spudstersighting campaign where the Potato Corner mascot goes around town, celebrity-style. They even have a Summer Tour and a bunch of goofy Spudster videos to add more personality to the brand.
Potato Corner’s business is basically selling dehydrated potatoes and powdered seasoning. We think it’s genius.
Having opened in the States only last February 2010, Potato Corner prides itself in selling something as simple as freaking flavored fries. That’s like, frozen dehydrated potatoes and powdered seasoning. Throw it in a potato-hungry country (the United States consumes more than 4 million tons of French fries each year), and you’ve got a lean, mean business running. From a humble stall that first opened in 1992, Potato Corner has grown into a multi-national franchise. Think it’s luck? We think it’s genius.