Will Potato Corner Take Over the World Before Jollibee Does?

January 2, 2019

We all know Potato Corner because it’s been there since the rest of our lives. Okay, I’m kidding. It’s been in the Philippines for more than a decade, but little did we know that this Filipino brand has been going global at the same time.

Potato Corner is a homegrown brand that has been going global.

Unlike most popular food establishments that have been imported from other countries, Potato Corner did the reverse by taking something Filipino and expanding it worldwide. With over 200 locations all over the world, it is highly likely that the Potato Corner spud (his name is Spudster, by the way) could be scoring more popularity points than our favorite local bee.

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“Why bother trying to reinvent the wheel when you can just focus on making it better?”

Aside from glamorizing America’s most popular snack through its trademark powdered flavorings, Potato Corner in the States has slightly more options (such as baked potatoes and sweet potato fries and even Chicken Tenders). It diversifies its offerings to meet the on-the-go lifestyle of Americans (and the rest of the world), while providing the same yummy satisfaction they’re known for. Aside from the USA, Potato Corner is also available in Indonesia, Panama, Egypt (!), Syria, Lebanon, and Jordan, among many others.

Potato-Corner-Convention-019

Reading PotatoCornerUsa.com’s brand page, I noticed that they have been very discreet in mentioning its origin (in fact, it doesn’t mention the Philippines at all!). They do have a number of marketing gigs in the States though, such as a #Spudstersighting campaign where the Potato Corner mascot goes around town, celebrity-style. They even have a Summer Tour and a bunch of goofy Spudster videos to add more personality to the brand.

Potato Corner’s business is basically selling dehydrated potatoes and powdered seasoning. We think it’s genius.

Having opened in the States only last February 2010, Potato Corner prides itself in selling something as simple as freaking flavored fries. That’s like, frozen dehydrated potatoes and powdered seasoning. Throw it in a potato-hungry country (the United States consumes more than 4 million tons of French fries each year), and you’ve got a lean, mean business running. From a humble stall that first opened in 1992, Potato Corner has  grown into a multi-national franchise. Think it’s luck? We think it’s genius.

What do you think of Potato Corner’s business strategy? Do you think the powdered seasoning contains drugs that’s why it’s so addicting? Would Spudster take over the world before Jollibee does? Tell us your thoughts in the comments section below!

Header, Thumbnail, and Reference: Potato Corner USA

Mikka Wee Mikka Wee

Mikka Wee is former editor of Pepper.ph and was part of the team until she got whisked away to Singapore in 2016 where she worked in advertising and eventually found herself back in the food industry. She currently does marketing work for two popular Singaporean dessert brands and is a weekly columnist for The Philippine Daily Inquirer’s lifestyle brand, Preen.ph. She has always been crazy about travel, food, and her dog Rocket.

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13 responses to “Will Potato Corner Take Over the World Before Jollibee Does?”

  1. hylander says:

    I also think Potato Corner has perfected the addictiveness of its powdered seasoning.. I can’t stop eating it and I’d even scrape the bottom of the cup for clumped flavoring powder 😀

    • Mikka Wee says:

      Oh, yes! I remember asking the dude before to mix Sour Cream and Cheese powders into my fries. It was glorious.

  2. Maureen Antoinette says:

    Potato Corner is the ONLY “lantang” fries anyone cannot resist. 🙂

    This is one heck of a trivia (at least for me hahaha).

  3. John Nathaniel Laxamana says:

    2 words. Sour Cream. Props to PC for going global!

    Now where my nori fries at?

  4. Mark says:

    Woah! Who would think a kiosk like that would turn into an international brand! surprising. Am I the only one who is kinda disappointed that they don’t say that they’re from the Philippines? I heard San Miguel does that too (they let people assume that they’re from Spain)

    • Katrina says:

      Ah, that’s because not all San Miguel beer is from the Philippine company. In Europe, the San Miguel beer that they do get IS actually from Spain.The name was licensed out to the Spanish company, and from what I understand, that was it, just the name. The companies operate independently of one another, the products are different.

      • Mark says:

        WOW! seryoso? I did not know that. Thank you clarifying that fact for me Katrina! Is the San Miguel Company from Spain the one spreading its products in other Asian countries or is that our SMC?

        • Katrina says:

          I would think that the SMB in Asia is from our homegrown San Miguel. And you’re welcome. 🙂

          • kaye says:

            The San Miguel brand from Spain was actually from our own San Miguel. It was realized when a brewery named La Segarra from Spain asked Andres Soriano (then President of the San Miguel Brewery Philippines) to bring the brand there to Spain. But then both companies already cut ties and parted ways. I tasted the San Miguel from Spain, it was not as good as our SMB 🙂

  5. Addi dela Cruz says:

    I don’t mind that they never mention the Philippines. It IS genius. We don’t have to raise our national flag every time some Filipino-made product makes a name abroad–just let the product speak for itself. And yes, I do hope they bring the nori-flavored fries here.

  6. upsidedown says:

    hot chick on the photo on an advance Summer 😛

  7. Barbecue + Sour Cream mix for the win! 😀

  8. NYSee says:

    I gorged on these when they were still around at a local mall last year (when I used to live in California). Too bad it closed in favor of a Korean crepe place.

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