Greek-style yogurt isn't Greek yogurt, but we tried three supermarket brands anyway.
Greek yogurt—yogurt that’s strained to drain out liquid whey, resulting in a thicker, creamier probiotic dairy treat—has become especially popular in the past few years. But as it tends to be expensive or relatively hard to find (mostly through independent purveyors or specialty food shops, which we can’t always go out of our way to visit), commercialized brands have jumped at the opportunity to peddle a similar version.
What many of them offer is not Greek yogurt per se, but Greek-style yogurt, which gets its thickness not from straining but from added thickeners, and/or may contain stabilizers, milk powders, preservatives, or other additives. Marketed in a similar fashion as the real thing, and potentially also labeled as “Greek yogurt” in some countries given the lack of regulations on the use of the said label outside the U.K., it’s a misleading way to ride on real Greek yogurt’s trendiness—but its accessibility and and cheaper price put it at an advantage.
Among three Greek-style brands available at the supermarket, who does it best?
Elle & Vire’s doesn’t stray too far from regular yogurt, being on the runny, pourable side—though it is a smidge thicker with a prepackaged (specifically, Snack Brand) pudding-like character, loosely holding its shape on a spoon.
Notably, this French brand’s version is the smoothest of the lot, giving a slight greasy feel on the lips and ending with the slightest bit of tannin on the tongue. Though unsweetened, it still carries a whisper of sweetness (of the sort you naturally get with milk) that blends in with its equally mellow sourness. And though watery at the onset, a milky fattiness emerges toward the end, contributing to the illusion of creaminess and making for an overall profile comparable to a watered-down sour cream.
| Sweetness | Tang | Creaminess | Thickness |
|---|---|---|---|
| 1/5 | 2/5 | 4/5 | 3/5 |
Nestlé’s take carries a level of thickness and pudding-like character similar to Elle & Vire, but lacks the silkiness of the former brand and ends with a tannic feel that’s just a touch stronger.
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