Junk food empire Oishi has come up with an interesting new product-slash-marketing ploy that made us give them a free plug. Here’s the Oishi O, Wow, a junk food pack that doesn’t tell you what’s inside. It’s a welcome gimmick considering that big companies like Oishi tend to be conservative.

You can try your luck and feel up the contents of each package, but you’ll be surprised. Judging from the ridges and thickness, I was 110% positive that my O, Wow! contained my favorite Kirei shrimp snack. But to my dismay, I was confronted by a bag of Marty’s instead. Good thing I resisted the urge of betting 100 bucks that I got it right.

I like how this element of surprise enriches the whole snacking experience. With over 50 variants under its belt, it’s probably safe to say that Oishi’s O, Wow! can replace the “box of chocolates” in Forrest Gump’s life anecdote.

Cause really, you never know what you’re gonna get.

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