Purveyors

Meet the Soft Serve Game’s Newest Player: Honey Creme

September 22, 2015

It’s confusing at first—so, is it a Korean brand or a Taiwanese franchise? Apparently, it is both. Honey Creme soft serve bridges branding ventures between both countries as its benchmark product, the Honeycomb Soft Serve, has made its way to different parts of Southeast Asia such as Singapore, Hong Kong, and now, Manila. With its first branch having opened at Taipei’s prime hipster estate—Zhongxiao District—Honey Creme banks on using only the finest ingredients, with a superior selection of honeycomb, cream, milk, and other products to complement the dairy-based dessert.

Honey-Creme-Interior

Now we couldn’t help but compare it to the reigning brand at the moment, Milk Cow. Its advent was welcomed warmly, with other restaurants taking cues from its success—Le Petit Souffle, for example, has excellent Vanilla and Matcha Softees (their version of the soft serve)—but what makes these Koren soft serves stand out is its simplicity. Heaping twirls of milk-flavored soft serve are accessorized with confections that are not meant to overpower the milk’s delicate flavor such as jellybeans, macarons, and poofy cotton candy.

L-R: Original (PHP 125), Rock Salt Dark Chocolate (PHP 165), Honeycomb (PHP 185)

Honey Creme offers more variety and perhaps, a better aesthetic; here, you can have your soft serve sitting on multicolored cones. Price-wise, it’s can be a bit heavy on the pocket. A plain swirl costs PHP 125/cup (PHP 135/cone), while other items suddenly jump to PHP 165–PHP 195. It might be a bit ludicrous to spend almost PHP 200 on an ice cream cone, but Honey Creme vouches for quality.

Honey-Creme-2

L- Organic Mixed Grains (PHP 185) | R – Organic Cotton Candy (PHP 165)

Interesting flavors include Organic Mixed Grains, which has a powdery mouth-feel and malty taste. Cotton candy instantly dissolves in the mouth—not too sweet as to tamper the milk flavor of the ice cream base. Honeycomb is good in texture; not waxy but can still cling like glue to the teeth. So far, Caramel Popcorn has been selling well since its opening last Saturday, but they also have a playful variant with chocolate-covered coffee beans and a cotton candy affogato.

Honey-Creme-Facade

Have you tried Honey Creme? What did you have it with? Sound off in the comments section below!

Honey Creme Philippines

Address: 4F SM Aura Premier, Bonifacio Global City, Taguig

Mikka Wee Mikka Wee

Mikka Wee is former editor of Pepper.ph and was part of the team until she got whisked away to Singapore in 2016 where she worked in advertising and eventually found herself back in the food industry. She currently does marketing work for two popular Singaporean dessert brands and is a weekly columnist for The Philippine Daily Inquirer’s lifestyle brand, Preen.ph. She has always been crazy about travel, food, and her dog Rocket.

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