The Mister Donut Store in Shoppesville, Greenhills is Experiencing an Identity Crisis

September 27, 2018
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The Mister Donuts store in Shoppesville, Greenhills recently transformed into a trendy café with a distinct Japanese flavor, shedding its image as the favorite hangout of senior citizens after their jogging or tai chi sessions.

The sparse interiors have given way to livelier décor, complete with accents from the franchise’s Japanese stores, such as the Pon De Rick mascot and the posters with Japanese subtitles.

Meet Pon De Rick, the guy with a donut afro.

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In line with these changes, they have also revamped their menu to include new items like donut burgers, pasta, rice meals, and the famous Pon de Ring donut. The quirkily named donut has a very chewy texture, which is uncommon among the local donut offerings. Something worth pondering, indeed (see what I did there?).

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Pon De Ring is big in Japan.

Featuring the well-loved donut from Japan seems like a good way for Mister Donut to stand out in a growing market of competitors, especially with innovative brands like J Co. becoming increasingly popular. The shape of the donut itself is unusual, resembling eight donut holes fused together in a circle. But its chewy dough is what really sets it apart from the rest, with the texture adding bite to the many flavors this donut comes in.

If these changes are an indicator of what we can expect from the Mister Donut’s headquarters in Japan, we may soon get to experience other exciting treats, such as their Ebi Gratin Pie, Angel French, and green tea donuts.

Been to the Greenhills store lately? Have you tried the new products? Do grumpy old Chinese men still patronize the shop? Let us know in the comments below!


[Pon de Ring image source: Chow and the City; Source: Tokyo Food Blog]

Nico Goco Nico Goco

Nico is an engineer with a fondness for food, drink, and cooking. This is in serious conflict with his desire to lose weight. Writing is his outlet to make sure the right side of his brain still works. When free, he likes to read, travel, and nurture a dozen different hobbies. He also believes that the perfect fried chicken is the cure to anything.

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10 responses to “The Mister Donut Store in Shoppesville, Greenhills is Experiencing an Identity Crisis”

  1. D Camacho says:

    Gavino’s, also a Japanese brand, has a pon de ring donut too and I love their green tea glazed one. I’m intersted to know how the Mister Donut one compares. 🙂

  2. JJ says:

    I love their spaghetti still (not donuts) and yeah, senior citizen do still hangout here in weekend mornings. 🙂

  3. hypertwig says:

    Its good to know that Mister Donut slowly brings their Japanese identity here in the Philippines…even though Mr Donut is quite old here na. I’m not digging their campaign with that CHACHA from eat-bulaga.

  4. I think I’ve seen those rings before! They call them mochi rings at Dunkin Donuts in Korea and in Taiwan.

  5. Matthew says:

    It’s not an identity crisis. From a marketing POV, Mr. Donut is new expanding their horizons by targeting the higher A-B segments by offering products that are leaning on the high end side.

    Yes, Mr. Donut Cafe originated from Mr. Donut. However, they are separate from each other so as not to dilute the brand identity and market shares of both establishments.

  6. Cel says:

    I was just at Omakase a while ago when the store caught my eye!
    Though I’m not sure it’s enticing enough, maybe if they do bring some gratin.

  7. I love their chewy donuts! I discovered these chewy donuts when Gavino’s (a sister brand of Happy-Haus Donuts) opened shop. And now Mister Donut. Truth be told, I liked the latter. Heads up, though: If you don’t want your chewy donuts extremely sweet, better try Gavino’s.

    In any case, I liked the Mister Donut cafe, just because they’re offering Pon De Rings. And I hope they follow suit in their other stores (not just the cafes) cos it’s so hard looking for chewy donuts.

  8. Pon De Ring-type donuts have been available in cafes like Gavino’s (Greenhills Town Center along Granada Street) for over a year already. 🙂

  9. Finally!! I get to have these rings here without having to travel to Taiwan!!

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