The Mister Donut Store in Shoppesville, Greenhills is Experiencing an Identity CrisisSeptember 27, 2018
- Nico GocoWords
The Mister Donuts store in Shoppesville, Greenhills recently transformed into a trendy café with a distinct Japanese flavor, shedding its image as the favorite hangout of senior citizens after their jogging or tai chi sessions.
The sparse interiors have given way to livelier décor, complete with accents from the franchise’s Japanese stores, such as the Pon De Rick mascot and the posters with Japanese subtitles.
In line with these changes, they have also revamped their menu to include new items like donut burgers, pasta, rice meals, and the famous Pon de Ring donut. The quirkily named donut has a very chewy texture, which is uncommon among the local donut offerings. Something worth pondering, indeed (see what I did there?).
Featuring the well-loved donut from Japan seems like a good way for Mister Donut to stand out in a growing market of competitors, especially with innovative brands like J Co. becoming increasingly popular. The shape of the donut itself is unusual, resembling eight donut holes fused together in a circle. But its chewy dough is what really sets it apart from the rest, with the texture adding bite to the many flavors this donut comes in.
If these changes are an indicator of what we can expect from the Mister Donut’s headquarters in Japan, we may soon get to experience other exciting treats, such as their Ebi Gratin Pie, Angel French, and green tea donuts.
Been to the Greenhills store lately? Have you tried the new products? Do grumpy old Chinese men still patronize the shop? Let us know in the comments below!