Here’s What We Think the New Happy Meal Mascot Should’ve Looked LikeJune 11, 2019
- Rob ChamWords
Fast Food mascots are essential to our enjoyment of a fast food restaurant. Without them, our childish minds would not be able to fully enjoy the horrors of the fast food joint. We need them to comfort us as we consume these fast food products that we know will totally ruin us. In their soft, warm, child-friendly ways, these mascots help us temporarily forget the horrors we do to our own bodies, and to the environment. Enough about that, we’re here to discuss the great crime that threatens to deter our enjoyment of high-calorie, MSG laden food products.
Let’s take a look at one of the said culprits, whose recent introduction into the market has been (fairly) controversial:
The new Mcdonald’s Happy Meal Mascot, known as ‘Happy’, goes against all that is good in the world of corporate brand characters. The eyes are off-putting, the mouth is just terrifying. Never have I cringed this much at a mascot since I saw King Bee (that Chinese rip-off of our beloved Jollibee).
There’s another major problem with Happy. Often, companies try to dupe us with ‘original’ mascots and ideas, but we should all realize that we shouldn’t try to pass something off for something else. Doesn’t ‘Happy’ remind you of something else?
Yes, I’d say that this was the inspiration for the new mascot. McDonald’s is trying to shamelessly rip off this beloved movie icon. Kids love minions. Heck, even adults- albeit questionable ones- love the damned things.
Take a look if you will at these two videos.
Are the similarities not apparent?
So in line of this blatant stealing, I’d say McDonald’s, if you’re going to model the image after something else, just go all the way with it.
I present to you, my idea of ‘Happy’.
Just go with it. Let’s just go with what works rather the uncanny valley you’ve chosen for this ‘Happy’ of yours, McDonald’s. We’d all be a little less creeped out, and if you get sued, well, at least you were a little more open about it.