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Here’s What We Think the New Happy Meal Mascot Should’ve Looked Like

June 11, 2019

Fast Food mascots are essential to our enjoyment of a fast food restaurant. Without them, our childish minds would not be able to fully enjoy the horrors of the fast food joint. We need them to comfort us as we consume these fast food products that we know will totally ruin us. In their soft, warm, child-friendly ways, these mascots help us temporarily forget the horrors we do to our own bodies, and to the environment. Enough about that, we’re here to discuss the great crime that threatens to deter our enjoyment of high-calorie, MSG laden food products.

Let’s take a look at one of the said culprits, whose recent introduction into the market has been (fairly) controversial:

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The new Mcdonald’s Happy Meal Mascot, known as ‘Happy’, goes against all that is good in the world of corporate brand characters. The eyes are off-putting, the mouth is just terrifying. Never have I cringed this much at a mascot since I saw King Bee (that Chinese rip-off of our beloved Jollibee).

There’s another major problem with Happy. Often, companies try to dupe us with ‘original’ mascots and ideas, but we should all realize that we shouldn’t try to pass something off for something else. Doesn’t ‘Happy’ remind you of something else?

Yes, I’d say that this was the inspiration for the new mascot. McDonald’s is trying to shamelessly rip off this beloved movie icon. Kids love minions. Heck, even adults- albeit questionable ones- love the damned things.

Take a look if you will at these two videos.

Are the similarities not apparent?

So in line of this blatant stealing, I’d say McDonald’s, if you’re going to model the image after something else, just go all the way with it.

I present to you, my idea of ‘Happy’.

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Just go with it. Let’s just go with what works rather the uncanny valley you’ve chosen for this ‘Happy’ of yours, McDonald’s. We’d all be a little less creeped out, and if you get sued, well, at least you were a little more open about it.

What do you think of McDonald’s newest character, Happy, in comparison to our version? Comments? Violent reactions? Blow off some steam in the comments section below!

Rob Cham Rob Cham

Rob Cham (not his actual name) is an illustrator, designer, and comics artist from Baguio City, a most excellent place. He currently shares a studio over at Create.ph where he does things for money. He is otherwise not that interesting.

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11 responses to “Here’s What We Think the New Happy Meal Mascot Should’ve Looked Like”

  1. Your version’s definitely less creepy.

  2. Guest says:

    Should’ve been

  3. Guest says:

    I think their first mascot was always the most appropriate for their business model-like a creepy, pedophile uncle. In other words, you kind of relate to McDonald’s, but you know it’s going to do bad things to your body.

  4. mrdeliciousph says:

    Really their first mascot was always the most appropriate for their business model-like a creepy, pedophile uncle. In other words, you kind of relate to McDonald’s, but you know it’s going to do bad things to your body.

  5. They didn’t rip off the minions. It’s the same French company who designed the minions in Despicable Me. Here’s their website: http://www.macguff.com/en The Minions and Happy even appeared in the same ad haha https://www.youtube.com/watch?v=7DnJtYuwtqk

    • Josef says:

      The article had me up until this comment. While I agree that the new mascot is nothing great, on looks alone, it barely resembles a minion. Yes, it behaves exactly like a minion but I’m sure that’s why McDonald’s hired that company in the first place.

      Thanks for the info! This should really have been part of the article.

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