First Magnum Pleasure Store in the Philippines to Open in SM Aura

April 28, 2019

Selecta’s Magnum, under Unilever, will be opening its first-ever Magnum Pleasure Store at the fifth floor (Sky Park) of SM Aura Premier.


With branches present in Toronto and New York, among others around the world, Magnum’s Pleasure Stores allow you to customize your own Magnum bar using various gourmet toppings such edible flowers, crushed walnuts, berries, and the like.

Image via

Image via

With all the international brands being flown into the Philippines, which brand do you think is set to make a big splash in the scene soon? Do you think these customized Magnum bars will be a hit? How would you customize yours? Sound off in the comments section below!

Mikka Wee Mikka Wee

Mikka Wee is former editor of and was part of the team until she got whisked away to Singapore in 2016 where she worked in advertising and eventually found herself back in the food industry. She currently does marketing work for two popular Singaporean dessert brands and is a weekly columnist for The Philippine Daily Inquirer’s lifestyle brand, She has always been crazy about travel, food, and her dog Rocket.

7 comments in this post SHOW

7 responses to “First Magnum Pleasure Store in the Philippines to Open in SM Aura”

  1. jojo says:

    their timing is perfect since its already summer. the question is, will it last?

    • Here in Singapore, Magnum Pleasure stores are just pop-up stores that
      lasts for only a few months. And they transfer from place to place each time. The last one was opened at VivoCity mall (near Sentosa Island) last quarter of 2013. =)

      Not so sure for the other locations.

  2. Volts Sanchez says:

    Magnum Pleasure Store? I thought it was Trojan that put it up 😉

    Seriously though, I give it three months.

  3. Khrissy says:

    Its not the affordable, for it costs P290 for a simple bar with toppings.

  4. Luke Georges says:

    I think it’s gonna sell for PhP100 for a customized Magnum bar. Choices include luxurious toppings like speculoos cookies, Oreos, gold nuggets, and even adventurous ones like parmesan popcorn, chili flakes, and quezo de bola!

  5. […] tuesday, April 8, Manila’s first Magnum Pleasure Store  will open at SM Aura’s Sky Park dining area on the 5th floor. They also held a press event […]

  6. Imari says:

    I really love it! It really pays off 🙂

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