Feeling #Chickensad? Jollibee’s Official Statement on The Shortage of Their Beloved ItemsAugust 9, 2014
- Mia MarciWords
#Chickensad trended yesterday and a handful of Jollibee branches closed due to a sudden shortage of Jollibee favorites such as Chickenjoy, Yumburgers, Jolly Hotdog, and Jolly Spaghetti. While some speculated that it may have been due to supply shortage or worse, bad stock, Jollibee has released an official statement on the fiasco to reassure the public that it is all due to technical difficulties, and nothing more. Our sources within the Jollibee corporate offices have also backed up the company statement, which was approved for release by the Philippine Stock Exchange today.
From Harvey Ong, Jollibee VP for Marketing:
“The main reason why a number of our stores in Metro Manila and nearby cities are operating on limited menu is due to a major systems upgrade that we recently undertook. Unfortunately, this change in system has initially affected the delivery schedule of raw materials from our commissary to select stores.
We would like to clarify that this is NOT a supply issue or a chicken shortage situation. (writer’s note: this was underlined in the press release) Rest assured that this is only temporary as we are working round the clock to ensure that all our products – including Chickenjoy, Jolly Spaghetti and Yumburgers – will be made available again in all the affected stores soonest. In fact, some of these stores have already begun offering these Jollibee favorites again. We would like to sincerely apologize for this temporary inconvenience, and thank our customers for bearing with us.”
Meanwhile, KFC has enjoyed the lapse of supply by promoting their chicken with this digital ad that was released on social media.