Restaurants / Bars

New Ramen Place Spotted at SM’s Mega Fashion Hall: We Think It’s Ippudo

April 19, 2019

SM’s newest Mega Fashion Hall seems intent on bringing in the big guns of the restaurant industry. Last year, we spotted Tim Ho Wan’s pork buns making an appearance on its ground floor, but a couple floors up, you’ll see a nameless ramen place that’s still under construction.

We have a hunch that it’s Ippudo.

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Ippudo is a Japanese ramen chain that has since branched out and opened restaurants in some of the world’s biggest cities such as Kuala Lumpur, Taipei, Sydney, Seoul, and New York. And now, it’s made its way to one of the busiest districts of the Philippines—Ortigas City. Ippudo, literally “one wind hall”, owes its name to a story involving its founder. It’s said that there used to be dark clouds hovering over the Kyushu ramen industry, and Ippudo’s founder, Shigemi Kwahara, wanted to “blow the wind and revolutionize the era.”

Comparing the photo on the sign above with one of Ippudo’s signature ramen dishes, the Akamaru Shin-Aji, we can see the striking resemblance.


“The 25-year old recipe requires slow cooking over long hours to achieve a perfect emulsion of oil and liquid, creating a rich and powerful Tonkotsu that enhances the flavor of pork-bone topped with Ippudo’s secret miso, garlic oil, lean slices of pork, black fungus, soybean sprouts, and scallions.”

Red bowl? Check. The ingredients? Check.  We’ve heard, though this is still yet to be confirmed, that Ippudo is being brought in by the Yabu Group.

Metro Manila, say hello to your newest ramen hotspot.

Have you tried Ippudo abroad? Which ramen was your favorite? What are your thoughts about “another ramen contender” coming to the Philippines? Share your thoughts in the comments section below!

Source: Ippudo Hong Kong

Mikka Wee Mikka Wee

Mikka Wee is former editor of and was part of the team until she got whisked away to Singapore in 2016 where she worked in advertising and eventually found herself back in the food industry. She currently does marketing work for two popular Singaporean dessert brands and is a weekly columnist for The Philippine Daily Inquirer’s lifestyle brand, She has always been crazy about travel, food, and her dog Rocket.

6 comments in this post SHOW

6 responses to “New Ramen Place Spotted at SM’s Mega Fashion Hall: We Think It’s Ippudo”

  1. lyn says:

    Seriously? How many ramen places have and will continue to pop up? I worry about the longevity of these ramen restos. Sure, a piping hot bowl may be comfort food during the cold, rainy days, but what about during summer? IMO, Filipinos are still more inclined to choose rice over noodles. Or maybe that’s just me.

    • John says:

      that’s just you. Hahaha.

    • Adrian De Leon says:

      Yes, Pinoys are definitely more inclined towards rice. And I say that as a ramen addict. I too wonder how long this ramen boom can last. It used to be a very special experience to eat good ramen in Manila. Now, it’s almost too accessible and we’re spoilt for choice. I just hope it doesn’t head in the same direction of Milk Tea.

  2. Ricci says:

    I’ve tasted this ramen in Tokyo. I doubt this would taste the same here in the Philippines.

  3. jane says:

    oh no not another ramen place. I’m sure the taste won’t come as close to the original

  4. Guest says:

    IPPUDO here in NYC is the #1 ramen house. we do not really have alot of ramen house here but this is the most popular and you have to wait 2-3 hrs in line every single day. tried at least 5 different places and by far this is the best ramen ive had. downside is you cant order in for delivery and you cannot bring your leftover home.

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