Can Nutella be Dethroned?: The Hazelnut Spread ThrowdownAugust 30, 2016
It’s the battle of the hazelnut spread in this edition of steal or splurge. The product in question, a spread that has cemented itself as one of the most beloved in the world: Nutella. It has become synonymous to hazelnut spread, similar to how Xerox has become a pronoun for photocopy and Pampers for diapers. Known for its velvety texture and perfectly nutty flavor, Nutella has become nothing short of a classic. But this does not hinder others from trying to imitate the winning formula that Nutella has seemingly perfected. In this edition we pit other lesser known hazelnut spreads and see if Nutella is worth really worth your money.
Before we get in it, the tubs that were bought were 350g-400g, and were tested for texture, flavor, and overall experience.
Goya, a German chocolate popular for their rather inexpensive chocolate bars which populate every convenience store within walking distance, has since expanded to spreads. And much like their rather inexpensive chocolate bars, it’s only good considering how much you paid for it. It has a peculiar texture, rather than smooth and velvety you get gelatinous and clumpy. It lacks the hazelnut flavor meant to round out the sweetness of the chocolate. Resulting in a spread that resembles chocolate pudding more than anything else.
Even after being relatively more expensive than Goya, this one disappoints more than the latter. The spread holding little to no flavor of hazelnut or chocolate. Crumpy comes out as brazenly sweet without any bitterness or nuttiness to balance it out. The spread’s texture was quite rough, almost grainy to the tongue. Crumpy, inevitably, pales in comparison.
There’s a reason why everyone loves Nutella, it’s because it perfectly balances the chocolate and hazelnut without compromising itself in any way. Not to mention that Nutella has the perfect consistency—thick, slightly runny, and temptingly glossy. Among the three, Nutella comes out supreme, not as if any of us were surprised, really. It may be the priciest but, honestly, it’s worth every penny.
Though Nutella costs P86 more compared to Crumpy and P124 more compared to Goya, we would recommend that you look beyond the price and go get the Nutella. Even though its marginally more expensive than the others, one cannot recreate, or even come close, to what Nutella has created. In the end, Nutella still reigns supreme, undeterred—unmatched.