Taste Test

Can Nutella be Dethroned?: The Hazelnut Spread Throwdown

August 30, 2016

It’s the battle of the hazelnut spread in this edition of steal or splurge. The product in question, a spread that has cemented itself as one of the most beloved in the world: Nutella. It has become synonymous to hazelnut spread, similar to how Xerox has become a pronoun for photocopy and Pampers for diapers. Known for its velvety texture and perfectly nutty flavor, Nutella has become nothing short of a classic. But this does not hinder others from trying to imitate the winning formula that Nutella has seemingly perfected. In this edition we pit other lesser known hazelnut spreads and see if Nutella is worth really worth your money.

Before we get in it, the tubs that were bought were 350g-400g, and were tested for texture, flavor, and overall experience.


Goya Choco Hazelnut Spread – P132 (350g)


Goya, a German chocolate popular for their rather inexpensive chocolate bars which populate every convenience store within walking distance, has since expanded to spreads. And much like their rather inexpensive chocolate bars, it’s only good considering how much you paid for it. It has a peculiar texture, rather than smooth and velvety you get gelatinous and clumpy. It lacks the hazelnut flavor meant to round out the sweetness of the chocolate. Resulting in a spread that resembles chocolate pudding more than anything else.


Crumpy Hazelnut Spread – P170 (400g)


Even after being relatively more expensive than Goya, this one disappoints more than the latter. The spread holding little to no flavor of hazelnut or chocolate. Crumpy comes out as brazenly sweet without any bitterness or nuttiness to balance it out. The spread’s texture was quite rough, almost grainy to the tongue. Crumpy, inevitably, pales in comparison.


Nutella Hazelnut Spread – P256 (350g)


There’s a reason why everyone loves Nutella, it’s because it perfectly balances the chocolate and hazelnut without compromising itself in any way. Not to mention that Nutella has the perfect consistency—thick, slightly runny, and temptingly glossy. Among the three, Nutella comes out supreme, not as if any of us were surprised, really. It may be the priciest but, honestly, it’s worth every penny.

Though Nutella costs P86 more compared to Crumpy and P124 more compared to Goya, we would recommend that you look beyond the price and go get the Nutella. Even though its marginally more expensive than the others, one cannot recreate, or even come close, to what Nutella has created. In the end, Nutella still reigns supreme, undeterred—unmatched.

Do you have any hazelnut spreads that can compete with Nutella? Share your thoughts in the comments bellow. 

Andre Orandain SEE AUTHOR Andre Orandain

Andre’s love for food began with his affair with a televised Nigella Lawson. He then met the literary voice Doreen Fernandez after reading Tikim, he was a changed man ever since. He aspires to eat around the Philippines, slowly unraveling the rich culture that archipelago can offer.

6 comments in this post SHOW

6 responses to “Can Nutella be Dethroned?: The Hazelnut Spread Throwdown”

  1. Sire Llyode says:

    I though Goya chocolates was from Philippines. Or is this a different Goya?

  2. MontyWest says:

    I thought there were more Nutella competitors than just these two. I had hoped for a more comprehensive taste test, but in the end it’s pretty certain that Nutella would win.

  3. tanglad says:

    May hazelnut/double hazelnut spread din ang Goya. Kulay brown yung lalagyan. Mas maigi kung yun ang naikumpara.

  4. skeptic says:

    Finneti. Nusica. Tesco… There are a lot of other brands out there, and yet only three were tested? And those compared weren’t all hazelnut choco spreads? Hmm.

  5. Grace says:

    Goya Double Hazelnut (gold cap with gold writings on the label) – this is the one you should’ve compared with Nutella.

  6. Fatima says:

    Though Nutella taste better than Goya I’ll purchase Goya because it is way cheaper and it doesn’t taste that bad after all it wouldn’t last that long in our household so it is more economical

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