Restaurants / Bars

Pepper Exclusive: First Look at the New Magnum Pleasure Store’s Full Menu

May 10, 2019

Next tuesday, April 8, Manila’s first Magnum Pleasure Store  will open at SM Aura’s Sky Park dining area on the 5th floor. They also held a press event last week to mark the coming occasion. Predictably, all those other blogs and outlets will no doubt inundate your feed with posts filled with nothing but photos of the shindig and all the ice cream they got to eat for free.

Instead of adding to that glut of similar content, we thought of giving you guys something more special. With the dessert menu created by Raffles’ and Fairmont’s very own Head Pastry Chef Miko Aspiras and hot food menu constructed by Nomama’s Chef Him Uy de Baron, here’s an exclusive first look at the Magnum Pleasure Store’s Full Menu.

Magnum Pleasure Store Menu, Front and Back Cover

Pepper’s Mylene Chung took all the photos for the Magnum Pleasure Store menu.

So how did we get our hands on these beautiful photos in the first place? Simple, Pepper’s very own Director of Photography, Mylene Chung, took all the pictures that will be used in the Philippine’s first ever Magnum Pleasure Store. Cool, right?

Cookie Skillet Overload and Death by Chocolate

Crown Jewel

Magnum Bars with assorted toppings

While the final photos are clearly beautiful and are of the same high quality that Mye is known for, she shares that doing this project was actually one of her more challenging shoots. Instead of getting to use natural light as she usually prefers, she instead had to make the most of the artificial studio lighting. She also deviated from her usual prop styling aesthetic, sticking to a more minimalist approach with cleaner backgrounds for this occasion. Still, Mye is glad that the whole experience allowed her the opportunity to explore new styles and techniques in her photography.

Magnum Cafe Fondue Set

Pink Friday

The store’s main attraction is clearly the plethora of customized creations and options you can order to embellish or improve the already delicious Magnum Ice Cream Bar. These photos are just a few examples of the many possible variations guests can opt for to personalize their ice cream eating experience.

Red Velvet

The Magnum Pleasure Store also serves savory dishes.

Perhaps the biggest surprise  in this exclusive peek into the Magnum Pleasure Store’s offerings is the sheer amount of savory dishes they have available. From the intriguing Cocoa Rubbed Chicken to that downright sexy Croque Madame at the bottom, they have a host of dishes most people would never expect from what’s ostensibly an ice cream cafe. Now that people have seen them, though. I’m sure many can’t wait for the opportunity to try them out as soon as the store opens next week.

Wagyu Beef Cheek and Cocoa Rubbed Chicken

Whipped Ricotta Crostini and Cajun Chicken Poppers

Asian Steak Salad and Roasted Kabocha Soup

Bolognese and Carbonara

Croque Madame and Magnum Burger

Are you looking forward to the opening of the Magnum Pleasure Store at SM aura? Share what your first order will be in the comments section below. Are you a business owner who wants the same high-level photography seen here to benefit your product or restaurant? Simply click here for more information.

Lars Roxas Lars Roxas

Laurence is a twenty-something turtle pretending to be a writer. In the past, he has worked as a warehouse clerk, Apple genius, martial arts instructor, copywriter, editor, english teacher, and personal trainer. He can’t swim or ride a bike, but he's done Judo on three continents. He has an MA in Creative Writing from the University of the Philippines, Diliman. Occasionally, his stories appear in real actual books. He makes awesome waffles.

14 comments in this post SHOW

14 responses to “Pepper Exclusive: First Look at the New Magnum Pleasure Store’s Full Menu”

  1. Raxenne Dosher Maniquiz says:

    NAKAKALOKA!!! Can’t wait to try! Lalo na the Cookie Skillet Overload. Love the photos Mye! You the best! 🙂

  2. rftreyes says:

    The photos are fantastic! Love the treatment!

  3. Koldzzz says:

    Photos are top-notch. Looking forward to visit the new cafe when they open 🙂

  4. Ces says:

    Price range?

  5. Addi dela Cruz says:

    Nagulat lang ako sa pasta and burgers, heheh.

  6. Victoria Castillo says:

    Hope the food’s as good as those photos look! 🙂

  7. Herielle E. Evangelista says:

    Didn’t know they’ll be offering savory dishes too! Excited to try their food!

  8. Didn’t know they’ll be offering savory dishes too! Excited to try their food!

  9. Openyoureyes says:

    gago to, ang sarap lang..

  10. Emmanuelle says:

    Hoping this isn’t another April Fools prank!

  11. Emmanuelle says:

    Hoping this isn’t another April Fools prank!

  12. […] away, a lot of people including us are curious about what Magnum has in store for us. Good thing, Pepper has us covered. Having their Director of Photography, Mylene Chung, shoot the store’s food […]

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