Dunkin Donuts Jumps on the Cronut (or Doissant) Bandwagon

November 11, 2018

We all knew it was coming. Inevitably, Dunkin Donuts has joined the donut-croissant crossover trend. They’ve started offering the two variants of pastry: apple-cinnamon, and chocolate almond.

As we reported a few weeks back, the concept was first brought to the Philippines by Wildflour, Other high-end cafes have already come up with their own versions,  but now that a major donut chain is carrying the product, we may soon see other local mainstream donut brands follow suit.

DD doissant ad DD Doissant

Dunkin Donuts has also taken the least creative (though, easier) route of simply calling their version the donut croissant. Other establishments have called their interpretation of this pastry hybrid many other names (like doissant), as the term cronut (croissant + donut) is trademarked.

While the naming process of Dunkin Donuts may not be very innovative, the way they’ve packaged their brand lately is a step in a new direction. Their donut croissant is part of a new premium line of products they’ve recently released. New donut flavors such as the Sansribav, Caramel Kreme Berry, and Red Velvet along with other offerings such as their ciabatta and bagel sandwiches comprise the line.

DD Sandwiches

With the way things are going in the local scene, food chains are scrambling to get and edge over their competitors. Mister Donut features its Japanese home store favorites and Krispy Kreme and Gonuts Donuts have jumped on the Cookie Butter craze. Dunkin Donuts though was very quick on this one. It beat the others in releasing their version of this trendy new snack. Hopefully the move will result in more variants of the cronut from all major donut chains.

Have you tried the donut croissants in Dunkin Donuts? Or tried the real thing from NY or the local (fancy) versions? Any other new donut ideas you’d like to see? Let us know in the comments!

Source: [Philstar]

Image Sources: [Dunkin Donuts]

Thumbnail: [TheDailyMeal]

Nico Goco Nico Goco

Nico is an engineer with a fondness for food, drink, and cooking. This is in serious conflict with his desire to lose weight. Writing is his outlet to make sure the right side of his brain still works. When free, he likes to read, travel, and nurture a dozen different hobbies. He also believes that the perfect fried chicken is the cure to anything.

16 comments in this post SHOW

16 responses to “Dunkin Donuts Jumps on the Cronut (or Doissant) Bandwagon”

  1. Clarissa says:

    Masarap kaya? 🙂

  2. Addi dela Cruz says:

    Umiinit dugo ko pag naalala ko yung Sansribav.

  3. Benjamin Canapi says:

    Has anybody tried this yet?

    • Nico Goco says:

      Ok naman yung choco almond. But I’ve yet to compare this with wildflour. The disadvantage really is the issue of freshness of the pastry.

  4. Ianne says:

    Natry nyo na ung blueberry cheesecake donut ng dunkin? What a rip off! Don’t waste your money with dunkin donuts. There are other donut chains out there that are delicious.

  5. Guest1 says:

    tried apple cinnamon.. nakakaumay! parang oily masydo, and i didnt taste the cinnamon… little bits of apple, and topped with powedered sugar.. disappointing

  6. Chorva says:

    Over naman sa mahal. Bili na lang ako ng ulam with rice & drinks 😉

  7. Miss Khee says:

    Pricey ’cause it’s new. I might try i tomorrow. Let’s see!O.O

  8. tom says:

    P75! no way. ill just buy the regular croissant and put nutella or peanut butter on top

  9. Lesly Bries says:

    Hrk. Want to try apple cinnamon (as it sounds like a chausson, but in donut form), so I can have my pie fix in a more convenient and flaky package. But all these comments are making me worry. Plus it’s pretty expensive for Dunkin Donuts! D:<

  10. Lars Roxas says:

    Tried both today. Ung apple cinnamon sobrang fail. ung choco almond masarap, pero hindi seventy five pesos ung sarap niya.

  11. thewanderingchew says:

    Dunkin’ should stick to their classic doughnuts and good, strong brew. I tried the choco almond variant last weekend, had it heated up (hoping they might crisp up)… bad idea. It was sickly sweet, oily as fk and overall a miserable mouthful. do not buy

  12. […] At the height of the cronut’s fame, it was replicated locally by everyone from Wildflour to Dunkin Donuts to SM. In an attempt to protect his trademark, Ansel and his legal representatives saw fit to […]

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