Dunkin Donuts Jumps on the Cronut (or Doissant) BandwagonNovember 11, 2018
- Nico GocoWords
We all knew it was coming. Inevitably, Dunkin Donuts has joined the donut-croissant crossover trend. They’ve started offering the two variants of pastry: apple-cinnamon, and chocolate almond.
As we reported a few weeks back, the concept was first brought to the Philippines by Wildflour, Other high-end cafes have already come up with their own versions, but now that a major donut chain is carrying the product, we may soon see other local mainstream donut brands follow suit.
Dunkin Donuts has also taken the least creative (though, easier) route of simply calling their version the donut croissant. Other establishments have called their interpretation of this pastry hybrid many other names (like doissant), as the term cronut (croissant + donut) is trademarked.
While the naming process of Dunkin Donuts may not be very innovative, the way they’ve packaged their brand lately is a step in a new direction. Their donut croissant is part of a new premium line of products they’ve recently released. New donut flavors such as the Sansribav, Caramel Kreme Berry, and Red Velvet along with other offerings such as their ciabatta and bagel sandwiches comprise the line.
With the way things are going in the local scene, food chains are scrambling to get and edge over their competitors. Mister Donut features its Japanese home store favorites and Krispy Kreme and Gonuts Donuts have jumped on the Cookie Butter craze. Dunkin Donuts though was very quick on this one. It beat the others in releasing their version of this trendy new snack. Hopefully the move will result in more variants of the cronut from all major donut chains.
Have you tried the donut croissants in Dunkin Donuts? Or tried the real thing from NY or the local (fancy) versions? Any other new donut ideas you’d like to see? Let us know in the comments!
Image Sources: [Dunkin Donuts]