Your Brand is Bland: Putting the “Curly” Back in Curly TopsSeptember 14, 2018
- Mikka WeeWords
Your Brand is Bland is pretty straightforward. We take blah-looking brands, and work with some of the coolest design studios to give them a facelift.
This Curly Tops rebrand was done in collaboration with And-A-Half Design Studio’s very own Mike Parker and Corinne Serrano. The revamped logo was made to fit the namesake of the brand by using an original, hand-drawn curly font by And-A-Half themselves. Cool, huh?
I don’t know anyone who dislikes Ricoa’s Curly Tops. I can easily finish a box of these fudgy mouthfuls in under 5 minutes. And if you find their fluted edges a little too girly, Ricoa also makes Flat Tops (although you won’t be able to distinguish between the two once they’re in your mouth).
Unlike its foil-wrapped twin, Curly Tops come in dainty brown doilies, and are boxed in cartons. For this project, we used very thin sheets 0f wood (recycled from an old cheese casing) to make the small, cylindrical box. Talk about being environmentally-friendly and hip!
Looking at the end product, our Curly Tops version looks like it could sell for Php 400, don’t you think? If Curly Tops adapted this look, would you purchase it instead of those international chocolate brands?
Any brand out there that’s in dire need of a makeover? Let us know in the comments section below!