Chinese Restaurant in QC has been Using the Shangri-la Name and Logo for 30 Years

July 23, 2018

Upon seeing the logo, you might be misled into thinking that this massive 1,200-seater Chinese restaurant in Quezon City is one of the fancy progenies of the international mother Shangri-La brand. Is it? You tell us.

Its official website says that the restaurant has been open since 1981 and it got its name from a book called Lost Horizon where “Shangri-La” is a “utopian sanctuary where one finds inner peace, love, fulfillment and longevity.” What’s interesting is that they defensively placed that specific paragraph about the origin of their name right on the first line of their about page. However, people find names in all places and having similar ones is perfectly normal. What’s not-so-normal is that they got both the logo and the name almost exactly the same as the international hotel chain’s. Coincidence?

We’ve never been to this place so we can’t speak for the quality of food or service. However, if they’ve been around for 30 years, they must be doing something right. Or they could have just been deceiving less-discerning customers into thinking that they’re dining in a 5-star hotel.

Mikka Wee Mikka Wee

Mikka Wee is former editor of Pepper.ph and was part of the team until she got whisked away to Singapore in 2016 where she worked in advertising and eventually found herself back in the food industry. She currently does marketing work for two popular Singaporean dessert brands and is a weekly columnist for The Philippine Daily Inquirer’s lifestyle brand, Preen.ph. She has always been crazy about travel, food, and her dog Rocket.

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26 responses to “Chinese Restaurant in QC has been Using the Shangri-la Name and Logo for 30 Years”

  1. Angela says:

    This is super mega near my house haha. They have a lot of Wedding Receptions there so it’s probably…reasonably good? Idk hahaha

  2. “Don’t be mislead”? Grammar check, please.

  3. “Don’t be mislead”? Grammar check, please.

  4. “Don’t be mislead”? Grammar check, please.

  5. Maria says:

    I think the Shangri-la restaurant in West Avenue preceded the hotel chain. If I remember correctly, there was a court case regarding the name and the restaurant won the case.

    My co-worker had his wedding reception there about 15 years ago and the food was pretty good. I have not been back there since that time so I don’t know the present quality of the food.

    • Mieke Zamora-Mackay says:

      You’re right. When the hotel chain came to the Philippines, they tried to have the restaurant’s logo changed. The courts ruled against them because the restaurant was existed long before the chain arrived. The restaurant was required to make an effort to differentiate itself. This must explain the statement on the website.

      • Dwight Co says:

        Oh, that’s interesting. I was thinking something like that happened…what puzzles me though is the similarity in the actual logo. Would you know why?

        • The owners of Shangri-La Finest Chinese Cuisine probably got the idea for the name and logo from other Shangri-La hotels abroad (ie. Singapore’s was built in 1971). The restaurant obviously ripped off the international hotel chain’s name AND logo, but won the court case because technically, they were still the first to “establish” the name in the Philippines.

  6. Tenkousei says:

    Oh, we used to eat here every year during my Grandmother’s birthday (but she passed 2 years ago). They have really good Chinese food. I always look forward to eating here, honestly.

  7. Bea says:

    It’s super good!! The best shabu shabu resto for me!! Try it!!!

  8. Awesome Chinese food and not too pricey, plus quite close to home! 😀

  9. gustr says:

    verifying facts these days is so much easier compared to the effort of writing a misleading article…

  10. Vera says:

    We used to have family dinners here. Should visit it again some time.

  11. my in-laws always go to Shangri-La for shabu shabu. decent and affordable. the place is always packed! i prefer the spicy broth.

    my dad also told me about the story of the court case too. they were first so they won against the hotel chain.

  12. u8mypinkcookies says:

    we’ve been there several times. food is good! 🙂

  13. My whole clan used to eat here decades ago for different occasions and I remember the food to be great. It has been years since I’ve last eaten here, though, maybe it’s time for a revisit.

  14. Angu says:

    My family has been dining here ever since I was a baby! I even had my 7th birthday here! When I was a kid, I thought the mall owned this resto and found out that it wasn’t when I’ve already hit puberty. They have really good food! And they seem to be loved by couples for wedding receptions.

  15. Sam Reyes says:

    They have yummy food! Plus they’ve immortalized actual plates and utensils used by Pope John Paul II when he dined there. #BigDeal :))

  16. Ken ng says:

    What happened here was that the Supreme Court said that Shangri-La Hotel is the original. In fact, the owner of the restaurant admitted to having stayed in Shangri-La Hong Kong even before establishing his restaurant in the Phils. However, the Supreme Court could not disallow the owner of the restaurant from using the Shangri-La trademark because our new Intellectual Property Law ( which gives internationally well-known brands some kind of protection, whether registered in the Phils. or not) cannot be applied retroactively. Their issue was decided by the lower courts under our old intellectual property law where prior registration and ownership are the main consideration.

  17. Artsy8 says:

    The food is good and value for money, you should try visiting.

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