Can You Guess which Café Uses this Font?July 29, 2018
- Mikka WeeWords
When it comes to branding, a lot of visual elements come into play. It’s essential that everything should bring out the brand’s character otherwise it’ll be a total flop.
One Thursday afternoon, Dwight and I were hanging around Bonifacio High Street and we wanted to grab a cup of coffee. Upon entering this newly renovated café and falling in line, my eyes started to dance around the place. Cool new lighting fixtures, great seating layout, nice wall installations, and then to my shock, this huge black wall scribbled with Comic Sans.
While we hold no grudge against Comic Sans (but we definitely refuse to use it), there is an actual website that reeks of hatred for this pitiful childlike font. Behold, this newly renovated café is none other than…
We’re not completely sure if this is just a temporary wall, or if they have actual plans of making it stay for good. Knowing Starbucks and their various advocacies, we were also thinking that maybe this is some marketing ploy that has a cause-related purpose behind it. But from the looks of it, this wall is bound to stay a while.
What do you think?