Baskin-Robbins Returns to the PhilippinesOctober 2, 2018
- Nico GocoWords
In a move that will surely make the taste buds of coño kids tingle, ice cream giant Baskin-Robbins has announced its return to the Philippines. This time around, Baskin-Robbins is poised to have a stronger foothold through a franchise agreement that plans to have 50 stores open with the next five years.
Baskin-Robbins previously opened in the Philippines in the early 90’s, peddling their famous 31 flavors in major malls. The selection was fairly limited to its ice cream, and a few frozen treats. Soon, the company found it difficult to keep up with its operations. After several years, they needed to pack up and stop their business here.
Today however, the Philippine economy has become more welcoming to mid-tier and high-end food brands such as Baskin-Robbins. In fact, in the recent couple of years, we’ve seen several new franchises open up and successfully operate, demonstrating the public’s desire for new and better choices. People also began clamoring for the return of their favorite brands, and a facebook page was even set up to petition Baskin-Robbins to come back to our shores.
Recognizing the opportunity, Baskin-Robbins has chosen to return to the Philippines through a franchising agreement. Armed with better infrastructure to support its operations, the brand is optimistic in being able to make a mark in the local food scene. We can also now expect them to offer more products aside form their ice cream scoops, as they plan to bring their full range of ice cream cakes, sundaes, beverages and other frozen treats.
Judging from the local reaction to Krispy Kreme and J. Co, it may be safe to say that there’s room for more expensive brands to cater to the Filipino’s sweet tooth. Sustaining operations may be a whole different matter for Baskin Robbins. But with their focus now on brand development and better infrastructure for support, we have high hopes that they’ll be here for good.
Any flavors you’d like to get your paws on? Looking forward to drowning in ice cream as a respite form this ungodly summer heat? Let us know in the comments below!