Baskin-Robbins Returns to the Philippines

October 2, 2018

In a move that will surely make the taste buds of coño kids tingle, ice cream giant Baskin-Robbins has announced its return to the Philippines. This time around, Baskin-Robbins is poised to have a stronger foothold through a franchise agreement that plans to have 50 stores open with the next five years.

BaskinRobbins Logo

Baskin-Robbins previously opened in the Philippines in the early 90’s, peddling their famous 31 flavors in major malls. The selection was fairly limited to its ice cream, and a few frozen treats. Soon, the company found it difficult to keep up with its operations. After several years, they needed to pack up and stop their business here.

BaskinRobbins scoops

Today however, the Philippine economy has become more welcoming to mid-tier and high-end food brands such as Baskin-Robbins. In fact, in the recent couple of years, we’ve seen several new franchises open up and successfully operate, demonstrating the public’s desire for new and better choices. People also began clamoring for the return of their favorite brands, and a facebook page was even set up to petition Baskin-Robbins to come back to our shores.

BaskinRobbins Mini Snowman

Recognizing the opportunity, Baskin-Robbins has chosen to return to the Philippines through a franchising agreement. Armed with better infrastructure to support its operations, the brand is optimistic in being able to make a mark in the local food scene. We can also now expect them to offer more products aside form their ice cream scoops, as they plan to bring their full range of ice cream cakes, sundaes, beverages and other frozen treats.

BaskinRobbins Raspberry

Judging from the local reaction to Krispy Kreme and J. Co, it may be safe to say that there’s room for more expensive brands to cater to the Filipino’s sweet tooth. Sustaining operations may be a whole different matter for Baskin Robbins. But with their focus now on brand development and better infrastructure for support, we have high hopes that they’ll be here for good.

Any flavors you’d like to get your paws on? Looking forward to drowning in ice cream as a respite form this ungodly summer heat? Let us know in the comments below!


Source: Campaign Asia / Facebook

Image Sources: Sun Sentinel / Food Beast / Just Short of Crazy / Sun Belt Food Service

Nico Goco Nico Goco

Nico is an engineer with a fondness for food, drink, and cooking. This is in serious conflict with his desire to lose weight. Writing is his outlet to make sure the right side of his brain still works. When free, he likes to read, travel, and nurture a dozen different hobbies. He also believes that the perfect fried chicken is the cure to anything.

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29 comments in this post SHOW

29 responses to “Baskin-Robbins Returns to the Philippines”

  1. Joyce says:

    Always loved their strawberry and cream ice cream. Where will they open? 🙂

  2. Finally! Mint chocolate chip, get in mah belleh. <3

    • hehehe says:

      There’s good mint choco chip ice cream from The Big Scoop. You can buy it at Cash n Carry supermarket. Not that expensive, either. Just P65 for a pint. Good times.

  3. Kitkat Mac says:

    I remember eating Baskin Robbins with my family in Robinson’s Manila! I can’t believe they’re coming back! I really hope that they come back and open a branch in Tiendesitas. If it does, then I’m gonna enjoy everyday with Baskin Robbins. I really want one branch near the Rochester.

  4. llyann itay says:

    wow! thanks for the info!!!

  5. Clarissa says:

    I remember having Irish Vanilla or something when I was young. I don’t even know what was in it, just that I never got to have it again it was pretty good. The last one I sawa branch was in Katipunan before it finally closed down. Sad. But yay for now! 🙂

  6. Awesome! Loved their old fashioned butter pecan flavor.

  7. lite says:

    asdfghjkl;’ WHEN ARE THEY OPENING? i can’t wait! Pralines n’ creaaaaam

  8. itsyouiwant says:

    O.O MY MOST FAVORITE ICE CREAM SHOP! I hope there’ll be a Baskin Robbins here in Iloilo. I so want strawberry cheesecake!

  9. I’m a 90’s baby and I totally remember this ice cream! It was actually in Ayala Cebu before and I would taste all their flavours. (I used to get away with it being a sweet kid.) Can’t wait for them to come back! 😀

    Babe for Food – your BFF in Cebu dining! 🙂

  10. Narda Merin says:

    I cannot live without ice cream especially strawberry, vanilla, and chocolate. This season is the perfect for eating these yummy and delectable ice cream! Hope they have the 7 season!

  11. ME WANT MINTZ says:

    I want a baskin’s mint chocolate chip icecream 🙁 ..i only have the chance to taste it whenever im out of the country.. please bR, come back T_T

  12. cakecircle says:

    Jamoca Almond Fudge! 🙂

  13. alexandra denisse magadia says:

    Jamoca almond fudge!!!! Imissedit..

  14. CHEVER says:

    looks yummy. can I have one? ajejejejeje

  15. audrie says:

    YEEEEEEEY!!!

  16. Erika says:

    OMG OMG OMG I AM SO HAPPY I WANT TO CRY

  17. Apple Mendoza says:

    I WORK IN BASKIN 31 ROBBINS KUWAIT FOR 24 YEARS SINCE 1987-2011. NOW I’M HERE IN THE PHILIPPINES FOR GOOD AND IM VERY HAPPY THAT B/R RETURN BACK TO THE PHIL. I MISS ALL THE FLAVORS ESPECIALLY PRALINES IN CREAM AND CHOCOLATE MOUSSE ROYALE.

  18. Dustin Tan says:

    CHERRIES JUBILEE

    DAY ONE PURCHASE

    OH GODS PLEASE BE NEAR MY HOME.

  19. Bo Mallari says:

    I’d eat bubblegum-flavored ice cream again just for the nostalgia.

    I still remember their store in Greenbelt 2 in front of the Jamaican Patty shop where Tickles stands now. 😀

  20. Wency Gaddi Lobo says:

    when it comes to frozen delights and ice cream products — nothin beats B/R. surely, i will be one of the firsts to line up to fill my cup with its superb quality dessrts. looking forward to seeing it finally open here in QC. 🙂

  21. […] little over a year ago, we announced that Baskin-Robbins was planning to re-enter the Philippine market. Soon, our long wait will be over as their first […]

  22. VAL says:

    WOW! namiss ko ang Baskin Robbins ang paboritong PISTACHIO ALMOND! Sana magkaroon dito pampanga or tarlac

  23. […] to an article about BR’s return here. There are more articles out there, mind […]

  24. […] hinted their plan of returning to the Philippines more than a year ago. Impatience ensued its patrons here, […]

  25. […] Baskin-Robbins hinted their plan of returning to the Philippines more than a year ago. Impatience ensued in its patrons here, daydreaming about digging into the nostalgic ice brand. […]

  26. Kenji says:

    Bubble gum flavor! OMG! I miss my highschool days where we make takas just to go to Glorietta and have our treat there! **sighs**

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