Taste Test

Ajinomoto, Knorr, or Maggi? Our Seasoning Taste Test

October 4, 2019

We’re staunch supporters of natural seasoning. Salt, pepper, herbs, spices—we’re all ’bout that life. But sometimes, we just can’t help but grab all-in-one seasoning mixes for an easy flavor fix. It often contains most of the spices you need anyway; salt, garlic powder, and onion powder, for example. Plus, it has added elements, such as meat flavors (usually chicken) and fat, for some extra oomph. How do the top three supermarket seasoning mixes compare?

Note: We tried the mixes as is, as well as in a cooked fried egg dish (the latter didn’t go so well, we’ll be honest).

Ajinomoto Ginisa

Often referred to as “Aji-Ginisa,” Ajinomoto’s seasoning mix comes in a dull yellow hue. It’s very powdery, making it easy to incorporate into your dishes. There’s nothing really extraordinary about it. Actually, it tastes pretty much like a very strong garlic powder; and in this case, that’s points lost. (If we wanted garlic powder, we’d just get garlic powder.)

Knorr Sure Lasap

Knorr’s seasoning mix is a coarse, white powder. Out of the three, it’s the only one that listed soy sauce in its ingredients, which we think contributes to the fact that it’s about 20 times as salty as the other two. We appreciate that it tastes meaty though; and that’s probably because it’s made with both chicken meat and fat.

Maggi Magic Sarap

Unlike the powdery consistency of the former two, Maggi’s seasoning mix are in granule-form, almost like cut-up bright yellow candy sprinkles. A member of the team claims that it “tastes like chicken noodle soup,” attributed to the chicken fat, egg powder, and chicken powder in its ingredients list. It also tastes like the packaged seasoning powders you get in instant noodles; so we have to say that it does pack a sort of multi-dimensional flavor profile.

The Verdict: Maggi Magic Sarap

Judy Ann’s right—Maggi Magic Sarap brings the most flavor into your dish out of the three seasoning mixes. It’s complex profile assures you that, as it claims, there’s more than one thing that’s working in the mix, (somewhat) fulfilling its promise as an “all-in-one” seasoning.

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