The Romantic Adventures of Mr. PaoMarch 3, 2017
Trends usually pass, unless their flavors are strong enough to turn them into a staple. Fads from ramen to milk tea to frozen yogurt have invaded Manila, and last year was definitely all about a certain golden treat: the salted egg. Already ingrained into cultures across Asia (and ours too) it morphed from being stuck in traditional dishes, into an ingredient juggernaut. It was everywhere. We saw it in sweet things like milkshakes and waffles, and in savory versions like bowls of pasta or on chicken skin.
Now 7-Eleven has brought things back to basics, with their salted egg custard pao, turning trends into an instant classic. The sweet and savory bun is cloudlike and pillowy, revealing a semi-molten centre of salted egg custard. The bite-sized treat makes for a quick snack between breaks or, a salty-sweet warm dessert.
We’ve teamed up with 7-Eleven to create a pun-filled comic about a salted egg pao with all the qualities of its real life counterpart. The lonely pao is soft on the outside, and even more gooey and molten on the inside, sweet but salty, and available to meet for merienda and dinner, which makes him virtually irresistible, that you can’t help but take a bite.