Pepper for Brands

Sponsor a Branded or Customized Post in Pepper

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A post is a written story, feature, or recipe that will be published in Pepper. There are two ways to do a sponsored post with Pepper: through a branded post, or a customized post.

Branded Post

In a branded post, your brand can support our content.

This means that we’ll write a story or recipe as we usually do, then your brand can “present” the story as a sponsor. In a branded post, the story will not be directly about your brand, but still be somehow connected to it.

If you’re a travel agency, for example, we can feature a restaurant somewhere in Hong Kong in a travel story and your brand’s logo will be added to the post.

In a branded video, you’ll receive:

  • Your brand’s logo at the beginning and end of the post
  • A Facebook and Instagram plug when we publish the post

It doesn’t always have to be a literal connection—it can be an emotional one. If your brand wants to connect with families, we can do a recipe that’s perfect for family gatherings. We can find different angles depending on your goals.

Should you sponsor a branded post? If you want subtlety in how you sell–that is–if you don’t want to turn off your customers by pushing your brand in their faces, this is the perfect solution.

A branded post also stays online permanently and will be searchable through Google in the future.

Customized Post

In contrast to a branded post where the story is our content, a customized post is about you.

In a customized post, we’ll feature your brand or product front-and-center in the post. Depending on the needs, we’ll design, shoot, and style a set just for your piece. We’ll also feature your brand in our headline.

In a customized post, you’ll receive:

  • Your brand’s logo at the beginning of the post in Pepper
  • Your brand’s name in the headline
  • Two social media plugs for Facebook and Instagram each
  • Photography services
  • Video services
  • Recipe Development services
  • Design services

Aside from the feature, you can also use the materials (if applicable) that we produced in your own social media. For example, if we shot a video recipe for your brand, you can also promote that in your Facebook page.

Should you sponsor a customized post? If you want to feature your product or brand in the spotlight, and if you need anything produced such as photos, videos, or design, this will work out for you.

Customized posts are priced at a premium compared to branded posts since we’ll create everything from scratch just for you.

Sponsored Posts vs Videos

For most types of content, videos will perform better than posts because of how Facebook ranks videos.

There are only two disadvantages to doing videos: time and cost. Videos take a lot more resources to execute so we’ll need more time to create one. On top of that, more people with higher technical skills work on videos, so all the costs will be higher.

In a nutshell, if both budget and time aren’t issues, a video is almost always a better option.

Sponsor a Post

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