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Korea’s Milkcow Changes the Soft Serve Game in the Philippines

January 21, 2015

Ice cream is the guiltiest of my guilty pleasures. When it comes to dessert or even a sweet midday snack, nothing gets me more excited than a simple scoop of creamy gelato or ice cream. The texture always has to be silky-smooth; the best scoops have hardly any air packed in, leading to a consistency that feels like melted butter or liquid cream on the tongue. Crazy twists and flavors are always exciting and welcome, but I’ve always been a “vanilla person” rather than a chocolate one, because its sweetness is the perfect type to both end your meal and clean your palate. Sometimes, unflavored ice cream is even better, with the unadulterated taste and the inherent sweetness of milk a refreshing change to tons of sugary flavor.

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With 50 branches in South Korea, Milkcow has finally made its way to the Philippines. It is the king of milk soft serve, and hands down, might be the best I’ve personally had in this country. There’s no real way to describe it: Milkcow only offers their soft serve in one flavor, the uncompromising milk. President Seann Tan tells us that the reason why it is just so darn good is because Milkcow is totally organic, with the milk coming in straight from South Korea, and the honeycomb sourced for them from Australia and New Zealand. There are no shortcuts here, and the Milkcow ice cream you get here will taste exactly like what you get in its other franchises abroad.

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“Bringing this is was actually an accident,” Seann tells us. While visiting a friend in Seoul, they hunted down milk soft serve, tasting a few brands that never lived up to the promise. While walking along Gangnam, he and his wife saw Milkcow, and decided to give this last place a try—it was so good that they ended up going back every day until the end of their trip. Using only premium ingredients, it’s easy to see anyone falling in love with the simplicity of Milkcow’s offerings.

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My personal favorites were the Milky Way (PHP 110) , Milky Honey (PHP 150) and Milky Cube (PHP 170), the simplest on their menu. Milky Way serves the ice cream with no additions, the Milky Honey has a generous drizzle of organic honey, and the Milky Cube comes with a big chunk of that infamous organic honeycomb. These three combinations will let you taste their signature soft serve at its best, highlighting the subtlety of its sweetness. Even when the ice cream is melted, you get no overly sugary or saccharine flavors; it’s like drinking a cool cup of full-fat milk.

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They do play around with the combos, too, and the Snow Drop (PHP 150) is something every kid would love to order: it comes with jellybeans and a gigantic dollop of cotton candy. The Milky Pearl (PHP 150) has cocoballs, sea salt, and is drenched in hazelnut syrup, perfect for those still looking for that dense chocolate taste. Macao Dream (PHP 170) comes with your macaron of choice and a crumble of almonds. By the way, Milkcow’s selection of macarons shouldn’t be ignored even though you’re here for the ice cream; some of the flavors are whimsical and a definite treat. White Coffee had all the intense coffee flavor but balanced with a milky filling, Peanut Butter and Jelly was the type of dessert that brought you back to your childhood, and the Buttered Popcorn, with chunks of salty, buttery kernels, was just plain fun.

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I asked Seann if this place was any different from the pack of gelato and ice cream places that have been all the rage lately. “When people think of soft serve, they think Jollibee or Mcdo, or Ministop, but we’re here to change that. In ice cream, they use air, but we don’t, so you really get that distinct taste and texture,” he says assuredly. And after a taste, then a scoop, then a cup or two, when I was completely won over, I agreed with everything Seann had to say. This stuff is seriously good.

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Have you tried Milkcow in Manila? What did you think of it? Tell us your thoughts with a comment below!

Pepper.ph was invited to feature the above establishment. Therefore, the feature includes no rating whatsoever, which can be influenced or biased.

Milkcow

Address: GF, Eastwood Mall, Libis, Quezon City

Pamela Cortez Pamela Cortez

Pamela Cortez writes about food full-time, and has honed her craft while writing for publications such as Rogue, Town and Country, and The Philippine Star. She once rode on a mule for a mile just to eat mint tea and lamb in Morocco, and has eaten a block of Quickmelt in one sitting. Her attempt at food photography can be viewed online @meyarrr.

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4 comments in this post SHOW

4 responses to “Korea’s Milkcow Changes the Soft Serve Game in the Philippines”

  1. Volts Sanchez says:

    Ooh, Milky Pearl. I want you in my mouth.

    (Disturbing as it may sound, that’s exactly how I feel right now).

  2. justopinion says:

    Milkcow is really not for me. It doesn’t match up with my taste buds i think? Just a waste of money.

  3. Jay Yuki says:

    Hmmm… a must try…

  4. mai216 says:

    It was milky indeed but overpriced. The cup is as big as a P20 taho cup! Tiny.

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