Home Kitchen by Rina Offers Potato Snacks Like You’ve Never had Them BeforeMay 12, 2018
For so simple a concept—a humble tuber, plunged in oil to develop an arresting crunch before being sprinkled with seasonings—potato snacks rank as one of the best-loved, most drool-worthy snacks around. But with so many brands and an endless amount of flavors that exist, how do you stand out? Rina Cu-Unjieng ingeniously saw an opportunity in varying a factor many others overlook: its shape. Dubbed “potato hairs”, you’ll find these one-of-a-kind snacks from Cu-Unjieng’s eponymous local, home-based food venture, Home Kitchen by Rina.
Coming as long, thin “strands” of manually-shredded fresh spuds, each deep-fried and coated with a snow of seasoning and meat floss, its name and appearance pulls you in for its unusualness. But there’s more to potato hairs than just its novelty. Devoured by the handful (as any great snack should be), the resulting sensation is unique to say the least, bearing a lightness (thanks to the thinness of each piece and the astounding lack of grease), but all coming together to produce a most immensely satisfying crunch. Its “hair”-like format (which gives the hairs a higher surface area of exposure to the seasoning mix) also makes for a great dose of flavor that hits the tongue from all angles and unravels gradually as you munch—whether you go for the Original, Spicy, Salted Egg, or our personal favorite, Kaffir Lime with Black Sesame Seeds.
Enjoy the potato hairs as is; we can’t promise it’ll be easy to stop at one handful, but we can say it’ll make for one tasty snacking ride. Better yet, have it atop your rice bowls, salads, sandwiches, and the like for an added dose of umami and crunch. The uniqueness of these hairs has led to considerable success, with friends ordering to bring to the US and even being offered the chance to supply to stores like Whole Foods and Trader Joe’s. Though Cu-Unjieng sadly had to decline this as she works a separate regular job herself, you can be assured that in each bag lies a spud snack that stays true to its roots: made from scratch, from home, and with love, each and every time.
Home Kitchen by Rina
Homemade products including savory pies and potato hair snacks.
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