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Could Beer Frost Be the Next Big Alcoholic Trend in Metro Manila?

July 28, 2014

The Philippines’ perpetual heat and humidity does little to deter Filipinos from having a couple of beers. No gathering is complete without that bucket or six-pack shared among friends and family. Our extra hot temperatures, however, require that the beer be much cooler than a bottle served in London or Japan. By the time you’re on that third San Miguel bottle, you’ve diluted half the bottle in ice just to deal with the stuffiness of that karaoke booth or the beach’s noontime sun. You end up drinking more of the melted ice and can barely taste the boldness of your Cerveza. Is there any way for us to enjoy a cold glass of beer without compromising the taste and tipsiness we’re all after?

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Unlike the Kirin machine, Al’s group is able to produce Beer Frost with any kind of beer: from the more popular San Miguel Light to the stronger flavor of Red Horse and Pale Pilsen. Whatever you’re preference or served, however, you’re sure to have a consistently cool experience.

Perhaps we need to take a sip from Tokyo’s frozen beer slushie. Introduced in 2012 as part of the Tokyo’s seasonal “super cold” beer bars and beer gardens, Kirin Ichiban’s frozen beer slushie maker uses a freezing technology that produces a whipped, frozen top to one’s beer. “They launched the Kirin Ichiban Garden in 2012 and built it around the concept of frozen beer foam,” shares Al Galang of Sweet Ecstasy. “It popped up in about eight venues and the drink was served with simple food like burgers, steaks, and (other) izakaya type food,” he continues. The US eventually caught on to this cool trend in 2013 and the drink was served as frozen beer foam in iconic baseball parks like the LA Dodgers Stadium. “People would pay 50% more than a regular beer to have these frozen beer foams,” Al elaborates. But as this foam-slash-slushie-slash-cool beverage caught on in other countries like Korea, Taiwan, and Singapore, the drink never really held one name. “In Korea, they called it ‘mana’ and in the States, it was beer slush.”

The super cool frosty beverage fell under Al’s radar last year, but he didn’t immediately take to it since the Philippines wasn’t big on Japanese beer. But eventually, Al and his partners were able to acquire a machine from Korea that produced the frozen beer foam. They decided to name the frosted topped beverage as “beer frost” to the Philippines. Unlike the Kirin machine, Al’s group is able to produce the frosted drink with any kind of beer: from the more popular San Miguel Light to the stronger flavor of Red Horse and Pale Pilsen. Whatever your preference however, you’re sure to have a consistently cool experience.

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There was no need to rush drinking the beer; the frost was served at -5o degrees C, thus keeping the beer beneath it as cold as it would be with five or so squares of ice.

Upon first glance at the machine, you’d think it produced pure slush like a slurpee. But the beer frost itself looks comforting and filling in a glass that is topped by the foam. As we sipped on the beer frost, the foam stayed on for about 30 minutes and took a while before it lost its mug top-shaped body. There was no need to rush drinking the beer; the frost was served at -5 degrees Celsius, thus keeping the beer beneath it as cold as it would be with five or so squares of ice. The drink we had came from a combination of three cans of Kirin beer, and the air that was constantly introduced to the mixture prevented the drink from becoming a block of ice. And since only beer was introduced into the drink, nothing else got in the way of tasting the combination’s actual flavor. Serious beer drinkers will appreciate not just extra cool temperature of the drink, but also the opportunity to take in their favorite beer’s full flavor at each sip. The frost’s below zero temperature also removes the pressure of drinking the beer before it gets warm. I imagine the beer frost best by the shore after a long swim or as a refreshment while lounging under the sun.

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Currently, you can sample Beer Frost in Sweet Ecstacy, Cubao, but Beer Frost has yet to arrive in bars and clubs around Manila and in popular beach destinations. We can’t wait, however, for the right group to really force it into more Filipinos’ hands. You’re all sure to appreciate the constant cooling and slow but sure enjoyment of most Filipinos’ go-to alcohol.

Have you tried the beer frost from Sweet Ecstasy? What do you think of this drink? Do you think it could hit it big in clubs, bars, and Boracay parties? Sound off in the comments section below!

References:
1. “Frozen Beer Slushie Maker by Kirin ichiban,” Japan Trend Shop, Accessed July 25, 2014,http://www.japantrendshop.com/frozen-beer-slushie-maker-by-kirin-ichiban-p-2367.html
2. “Dodgers Stadium Introduces Frozen Beer Foam to Keep Your Ale Frosty,” Thrillist, Accessed July 25, 2014, http://www.thrillist.com/drink/nation/dodgers-stadium-frozen-beer-foam

Gela Velasco Gela Velasco

Gela is a young adult slowly settling into her late twenties. She likes to make a mess in the kitchen when no one’s looking, dance till dawn on long weekends, and dream about beef on lazy afternoons. On some days she learns how to write good in graduate school. Her life goals include sashaying somewhat like Beyonce and to write a cover story on Leonardo di Caprio.

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3 comments in this post SHOW

3 responses to “Could Beer Frost Be the Next Big Alcoholic Trend in Metro Manila?”

  1. Carl Tomacruz says:

    I believe that the colder the beer, the more you’re numbed from tasting the flavor. Still, I would like to try this. Where exactly in Cubao is Sweet Ecstacy?

  2. mrdeliciousph says:

    Kill it with fire.

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