5 Slightly Disturbing Restaurant Logos in the PhilippinesFebruary 5, 2013
- Adee de LeonWords
One cannot simply overstate the importance of a good logo and tagline. Well-crafted ones allow consumers to instantly recognize a certain brand among a sea of competitors, which is why companies pay through the nose for a unique brand image.
In the ruthlessly competitive food industry, only the most brand-savvy companies are recognized worldwide. Think McDonald’s and Starbucks. However, it is simply impossible for all logos to become iconic. For every Golden Arches, there are thousands of bland, uninspired Kowloon Houses.
But then, there are special cases. Some restaurants use logos that beg of its owners/graphic designers the question, “What have you been smoking?” Behold, the following are examples of funny logos that elicit laughter from incredibly observant and shallow people like me.
1. Mang Inasar Really Wants to Upset You
I really hope this picture is just a hoax, or at the very least, trying to be clever. How else can you explain all the crimes against good design and witty writing combined in this logo? Why is the image that of a clearly pissed off guy? Is there really such a thing as “irritatingly” good food? And can you really find that sort in a place like this?
You’re probably thinking that I’m a pretentious prick for expecting proper branding from such a small business, but hey, I’ve been to enough roadside eateries to know that it’s not the advertising that draws people in.
But alright, I’ll lay off the neighborhood carinderia for the rest of this article. And in any case, picking on reputable establishments is more fun.
2. Jay-J’s Inasal Has a Happily Drunk Chicken Inviting You to Eat It
I’ve always laughed at restaurants that use cartoon animals in their logos. I know it’s a way of creating instant association and recall with their brand, but why on Earth should these sacrificial beasts be drunkenly happy about their impending doom? What’s wrong with using the classic image of a dressed chicken carcass ala Savory’s?
Also, the typography used is just bad. Add the icky color combinations and it would give any logo designer a heart attack. This abomination is what happens when you pay someone 200 bucks to create a logo and ask for multiple revisions, all within the same day.
But back to the image, at least that mug of beer explains why this chicken is inexplicably glad to be your dinner, because the next example is way, way sicker.
3. JT’s Manukan Roasts the Chicken Alive
Are you noticing a trend here? What is it about chickens that make their inclusion into a logo so hilarious? I love JT’s Chicken Inasal, but looking at their logo never fails to put a smile on my face. I mean, it’s a howling chicken with its ass on fire. And in case you haven’t noticed, the chicken hasn’t even been dressed yet. What kind of sick mind would roast a live chicken with its feathers still intact?
Either the designer is making a cruel joke, or multi-awarded actor Joel Torre’s secret recipe for a fine inasal is best left unknown.
4. Adobo Republic’s Mascot Imagines You Naked…in a Pot of Boiling Oil
I can’t even describe this objectively without being labeled a racist. If you asked a foreigner to guess what this logo stands for, he might say an African Cannibal Club, and you can’t really blame him for that.
Which part of this logo is supposed to make me think of sumptuous adobo? Why is a dark man with curly hair and thick lips giving me a look that says I would go down nicely with some fine Shiraz?
The longer I look at it, the more I’m convinced that whoever designed this was literally being paid peanuts and decided to put the most offensive caricature of an indigenous person as revenge. It’s just wrong in so many ways.
5. Pagliacci’s Logo Will Scar Children for Life
I’ll be honest. Clowns give me the creeps. I find their white painted faces and big frozen smiles to be the visual expression of malevolence. I’d argue that if you’re going to put a clown on a logo, you better make them look harmless. Or better yet, just don’t!
Look at that logo for 5 minutes. At night. Alone. Now try sleeping straight after. If you managed to do that, congratulations, you’re a psychopath! The rest of us normal people would cower at the sight of this unholy image. So, just imagine how a five year old will react upon seeing that.
I picture soiled pants, uncontrollable tears, and a future avoidance of all clowns, even the Boyoyong ones. And I’m not even exaggerating: this logo is just straight up disturbing. It claws at my soul. It laughs at me in the dark, when I’m all alone. This clown is what doomsday poets have in mind when imagining the Anti-Christ.
But all kidding aside, these branding guffaws do not make these restaurants bad ones. It just gives people with too much time and attention to detail something to laugh about. Ultimately, it’s still the food that matters. I’m just saying that more thought should be put into making it suitable for the restaurant’s intended image.
Here’s some parting advice from someone who barely passed his thesis on corporate identity:
- Make sure the logo fully represents what your restaurant is about. Try to avoid design clichés whenever possible.
- Ask design professionals for help in creating a logo, and gather feedback for the final draft. An easy way to know if the designer knows what they’re doing is to ask them to defend their work. They should be able to explain to you the rationale behind a certain color or design element.
- Oftentimes, less is more. You want to make sure that your logo will not look laughably retro after 5 years. Here are some examples of nice, simple and clean restaurant logos.
- Seriously, don’t put happy animals in your logo. It is unimaginative and lazy. Jollibee can get away with it because they do not actually serve bees on their menu. And they also have a large marketing team that knows what they’re doing. Please remember that you own a restaurant, not a pet spa. And for goodness’ sake, no clowns please.
[photo of Joel Torre via Mitch Mauricio]