5 Easy Steps to Take Better Food Photos on InstagramAugust 8, 2013
- Mylene ChungWords
This post is sponsored by Nestle Crunch Fun Philosophy
It”s amazing how food photography has evolved so much. Just five years ago, people whipping out their phones before every meal would”ve been a strange sight to see. Now, it”s almost a guarantee. Instagram”s popularity is solely responsible for this change. Just try browsing through the app”s #foodstagram or #instafood tags and you”ll see hundreds of gorgeous food photos from amateur users all over the world (though, on bad days, you do have to sift through a few thousand pictures of sad cornbeef sandwiches and badly fried eggs before you get to the good stuff). It”s clear that Instagram, with its social media aspect coupled with the ever more advanced (and expensive) phones everyone seems to be getting, has changed the food photography scene, and even photography in general, permanently.
Today, I”ll be teaching you how to take better photos on Instagram in 5 easy steps. This is for those of you who want take foodstagramming to the next level. Integrating professional food photography techniques into your instagram food shoots will get your photos more likes than you”ll ever know what to do with.
1. The Dish is the Star
Always remember that the dish is the star.
It”s best to shoot it in it”s freshest state. So, regardless of how irritated you might be at your friends who shoo your knife and fork away from the perfectly grilled steak you just ordered because they want to take a picture of it first, I hate to admit it, but they”re doing it right.
Also, make sure you take a really good look at the dish and take note of all its elements. Pay attention to its colors and train yourself to notice all the little details. Feel free to include any side dishes or garnish that may enhance the photo further.
2. Pick your Color Palette
Choosing a color palette is all about picking out the best color combinations that will compliment your subject. For those of you who have difficulty matching colors together, you can always refer to the ever reliable color wheel.
If you”re not familiar with the color wheel, you should be composing a very angry letter to your gradeschool art teacher right about now. Here”s how it works, colors placed opposite each other are complimentary colors that could add exciting contrasts when used together. Colors that sit side by side one another can create more harmonious combinations. Using different shades of one color creates a monochrome color scheme that is easy on the eyes. A monochrome palette is a lot easier to execute as you won”t need to mix and match too many colors all at once.
For this dish, I decided to pick a very neutral monochromatic color palette playing on the orange-beige-brown scheme. I feel this best matches the color of the chocolate. I also decided to incorporate the color blue (according to the color wheel, blue is a good complimentary color to orange). I wanted to incorporate mint leaves in the shot as well, since the green would also contrast well against the neutral tones.
3. Use Simple Props
If you”ve read my previous article on prop styling, you”ll know that I”m the opposite of minimalist when it comes to creating sets. I love to fill up every empty space on the surface.
However, when it comes to prop styling for instagram photos, I”d prefer to keep it simple. Instagram photos come out in small 612 x 612 square and mostly viewed using phones with tiny screens. If you fill up the entire set with unnecessary props and utensils, people will have a hard time figuring out what the hell it is you”re taking a photo of.
For this set, I decided to go with a very rustic wooden surface to compliment the color of the chocolate.
I chose to use a blue checkered napkin to match the Nestle brand. It also provides a good burst of color to break the monochrome yellow-orange-beige-brown hues.
I picked out a chopping board that is a lot lighter than the surface to create a nice contrast between all the elements on set.
4. Shoot beside a Window
Natural light is best. I actually shoot with it 90% of the time. It is easy to control because, more often than not, what you see is what you get.
I usually position my table adjacent to the window as I want the light to all come from one side, creating nice shadows on the opposite side of the photo.
When working with window light, always remember that the farther your table is from the window, the darker the shadows become.
5. Take Overhead Shots
It”s not that you shouldn”t take low-angled shots or shoot the subject head on, it”s just a lot simpler and easier to shoot from above. With overhead shots, you get a solid background(in this case, the surface) that defines your subject more. And since you”re shooting with a phone that has no background blur (unless you use a special filter app), the overhead angle allows you to maximize the sharpness of everything in the frame.
Furthermore, phone lenses often shoot wide and could distort the edges of your photo when up-close. Those distortions become less noticeable when you”re shooting overhead and a little farther away from the subject.
If you have any questions or have found this article useful, please leave us a comment below! We”d love to hear your thoughts!